December 2007 – There's a troublesome parallel between the holiday frenzy and your year-round fundraising efforts. And here are some suggestions on how to safeguard against it.
November 2007 – I share a slew of fundraising and direct mail nuggets from a recent conference I attended. It was for professional associations; however, the tips will help any nonprofit. And in the HOT TIPS you'll read about a fatal assumption for any nonprofit.
October 2007 – Thank you letters are a critical donor cultivation tool and the main topic of this issue. Online video is another cultivation strategy that is touched upon. And there's a nifty idea for spreading awareness of your nonprofit for FREE in the Hot Tips section.
September 2007 – The basic ingredients for writing online newsletters for your nonprofit are outlined. This includes two questions you must answer before writing a single word.
August 2007 – Here's a specific tool for finding out how to convey the heart and soul of your mission to donors in your fundraising copy; plus a live example of fundraising copy.
July 2007 – How to trigger stronger donor response through compelling stories; how to write those stories; plus a couple of "different" fundraising ideas.
June 2007 – How to avoid sounding like a Star Trek android in your fundraising letters; plus a hot tip on how your board of directors can raise money without asking for a dime.
May 2007 – An exciting new opportunity to promote your nonprofit organization; plus a hot tip on something to help delay the increases to the U.S. Postal rates for nonprofits.
April 2007 – Part 2 of "sell with your nonprofit website" includes examples of how NOT to do it; and ideas on driving traffic to your website.
March 2007 – Fundamentals of good nonprofit web copy are covered in "Part 1" of this article, including an example from an actual website. Plus some spring holiday fundraising ideas tied to Mom and Dad.
February
2007 – Part 2 of free publicity (continued
from January 2007) with four more ideas to spread the good news about
your nonprofit.
January
2007 – Three great ways to generate lots of FREE publicity
for your nonprofit organization. And I also give you a “hot tip” resource
to help your public relations efforts.
December
2006 – How a start-up nonprofit gets funding. This article
is in reply to another of my newsletter subscribers. Plus I have a long
list of resources for nonprofit organizations.
November
2006 – You’ve only got a few seconds before donors decide
to either read your fundraising letter or toss it in the trash. Here’s
a time-tested way to grab their attention immediately. In addition,
I answer one of my newsletter subscriber’s questions by sharing
ideas on how to increase their donor list size and response. October
2006 – “Specifics” sell. “Specifics” can
boost donor results 10% or more. September
2006 – More golden nuggets (Part 2; continued from August
2006). This issue covers donor loyalty and how to build donor retention. August
2006 – Here I share golden nuggets of wisdom I gleaned from
a conference I attended. I highlight “lists” and “data-driven
creative.” I also touch on faith-based ethics from a donor’s
perspective. July
2006 – Psychographics (whew, that’s quite a word, isn’t
it?) is the elusive path to deep knowledge of your donor. Knowledge
that inspires larger donations. June
2006 – Three key elements to choosing the right premium are
outlined along with ideas on how to be “creative” with your
premiums. May
2006 – Part 2 of conducting a masterful interview. (Continued
from April 2006)
April
2006 – One of the secrets to writing a truly compelling story,
a story that bolsters your fundraising efforts, is to conduct a masterful
interview. Here are tips on how to get to the emotional heart of a
story during an interview. (Part 1) |
