Karen Zapp fundraising copywriter
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What folks are saying about Karen and her writing. . .

“Karen?s copywriting has been a marvelous boost to our direct mail program revenues. In fact, the Christmas 2008 direct mail renewal letter had almost double the response of last year?s and the average gift size was up by 25%. Not only that, but the Christmas 2008 direct mail acquisition letter came out well in the “black“ ? we did much better than breaking even. Karen is the consummate professional in all aspects of her business; most responsive to our needs; and her work is of great value to our organization. I would highly recommend her.“

- Bill Kirst
Chief Advancement Officer, Archdiocese for the Military Services


“Karen Zapp has been a true asset to our organization. She's done it all for us: website copy, emails, lead generation letters, press releases, brochures - you name it. Just one of her email campaigns resulted in tripling our membership - in only 9 weeks! And we're still growing. We are extremely fortunate to have found her, and I expect to be working with her for many years.“

- Gordon Skillen
Executive Director, Institute of Professional Bookkeepers of Canada


“... believable; emotional. Anyone who can produce copy like that should be writing for the fundraising market. ”

- Clayton Makepeace
Publisher & Editor, THE TOTAL PACKAGE


“Besides her ability to write copy that drips with emotion, Karen Zapp is one of the most detail-oriented & conscientious copywriters I ’ve ever worked with.”

- Ilise Benun
Founder of Marketing Mentor & author of "Stop Pushing Me Around:
A Workplace Guide for the Timid, Shy and Less Assertive"


“You have a great natural ability for the appeal a letter for non-profit fundraising must have ... The comparisons are very powerful. You’ve demonstrated the thing most people don’t “get” about direct mail for fundraising: The incredible amount of emotion that a good writer can create, which an average writer simply cannot create.”

- Doug Kelly
Douglas Kelly & Associates, Inc., Springfield, MO


Let’s chat about your needs: contact me today.
I look forward to helping you prosper.

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Karen was asked to write

Copywriting for Nonprofits

Copywriting for Nonprofits

Do you struggle to write copy that helps your nonprofit do a better job of fundraising and cultivation – both online and in print? Then I encourage you to invest in this self-study program published by AWAI.



TIP - Little details are vital to a story. So dig deep, for example, to find out about the tear that came to a father's eye when he locked up on the first night he and his family went to bed in their new, safe Habitat home. Or the children tripping over each other as they dashed off to excitedly tell their friends that their mother received her diploma for learning how to read and write today. Those details bring a story alive; stir deeper emotions; paint vivid pictures; and boost your response.