Most donors will give to same number of charities in 2010 – per a survey of American professionals

Good news.  58% of respondents said they will give to the same number of charities again next year.  The research was based on a survey of over 5,000 adults and was conducted by the American Society of Association Executives. The respondent professionals included its own members as well as members of five other associations. The […]

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Twitter Tips Specific to Fundraising

There’s an article in FundraisingSuccess magazine worth reading: “Twitter Tips for Nonprofits” Many tips are shared but essentially, if you plan to use Twitter for a fundraising campaign target a very short time frame such as 24 or 48 hours.  And send out very regular status reports.  They recommend every 30 minutes! Other fundraising tips they […]

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Tweet like a donor and not like a nonprofit

I’m a salty Twitter veteran of 8 whole months.  So I definitely do NOT claim to be a social media expert.  But it also doesn’t take an expert to skillfully execute the basics.  It does, however, require the right perspective – the donor’s perspective. What do I mean?  Fill your tweets with the messages donors […]

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Mixed Feelings for Nonprofits Using Social Media – Survey Says…

Another survey on nonprofits using social media was released today.  The results are mixed because of how the survey respondents (nonprofit and foundation executives) view social media. On the one hand the overwhelming majority believe social media helps them reach new external audiences and they like the low cost.  On the other hand they don’t […]

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The Who, What, Why and How of Nonprofit Website Copy

Each time you write web copy for your nonprofit – edit a page or add a new one to your site – you need to ask yourself a few basic, yet critical questions: Who will read this page?  Will it be new visitors, long time donors, or another target audience? What do I want this […]

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Charitable Solution to Unwanted Stuff

Here’s an example of charities connecting with the right business to help their cause.  In this case, the business is Major League Baseball but the principles are the same. Last night the Phillies lost the World Series to the Yankees.  But what you may not know is that they need to have all the apparel […]

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Emails – timed correctly – Can Boost Direct Mail Response

You may have heard this before and for good reason . . . it works: Emails sent AFTER a direct-mail piece boost response.  They serve as a gentle reminder and nudge people to take action. Some nonprofits send emails in advance of the mailing.  They arouse curiosity and invite donors to watch their mailbox for […]

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A Sweet Marketing Idea for Charity

Marketing must grab people’s attention.  And it must also be relevant. I can’t begin to tell you how many ads from Madison Avenue I’ve seen that grab my attention.  However, they’re so bizarre or obscure I have no idea what they’re trying to tell me.  And I can’t see any connection whatsoever to the product. […]

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Boost Direct Mail Acquisition Results with Your Nonprofit Website

Good nonprofit copywriting ties everything together.  This means the carrier envelope, letter, reply device and anything else that’s in the package. And these days it also means tying in your website. 55 – 68% of all direct mail recipients go to your website BEFORE deciding to give.  Many will still send in their gift through […]

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Aviation and Charity go Wing in Hand

There are lots of great examples of how general aviation and business aviation support charities.  In fact, some nonprofits couldn’t survive without aviation. Here’s one recent example of the giving nature of aviation. The National Business Aviation Association (NBAA) held their annual convention this month.  One evening featured the Corporate Angel Network Charity Benefit.  $168,000 […]

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