You may have heard this before and for good reason . . . it works: Emails sent AFTER a direct-mail piece boost response. They serve as a gentle reminder and nudge people to take action.
Some nonprofits send emails in advance of the mailing. They arouse curiosity and invite donors to watch their mailbox for an upcoming letter. These also boost response but those sent AFTER the mailings tend to work best.
Today I’m suggesting you test both: before & after. Verify what works best for YOUR nonprofit organization and don’t merely accept industry trends.
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