Marketing must grab people’s attention.  And it must also be relevant. I can’t begin to tell you how many ads from Madison Avenue I’ve seen that grab my attention.  However, they’re so bizarre or obscure I have no idea what they’re trying to tell me.  And I can’t see any connection whatsoever to the product.

That is NOT your objective.

But here is a fun example of an attention-getting idea that does relate to the nonprofit charity being promoted.  You’ll watch a fun video of a talented man building a house out of chocolate bars.  He’s doing this to “raise awareness about housing needs and encourage others to volunteer to build.”

Watch him build a house out of candy –

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