How business networking raises funds for charity

This model helps three different audiences: 1) locally-owned businesses; 2) professional women; and 3) local nonprofits. Carol Arnott of Greenville, Delaware, does a great job of helping all three groups grow and succeed.  She founded NEWS4Women with a focus on networking events that build relationships (as opposed to exchanging business cards with the same speed […]

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Is TSA friendlier than your nonprofit?

Is the Transportation Security Agency (TSA) better at building relationships through social media with the flying public than you are with donors?  I hope not. Let me set the stage. I don’t know about you, but flying commercial just isn’t fun.  And there was a point in time when it was, at least for me.  […]

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Why fundraising isn’t enough for your charity

In his blog, Future Fundraising Now, Jeff Brooks makes a strong case as to why “There’s more to fundraising than raising funds.”  The main point Brooks makes is that one-dimensional relationships don’t last, and that includes relationships with your donors. So if every communication with donors is an “ask” for money, you’re relationship with them […]

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Direct Mail + Email + Mobile + Social Media = Great Fundraising

Ever notice how a big job of raking leaves from the yard … or cleaning out the garage … or washing the windows on the house all go quicker and easier when more than one person is helping?  In other words: When two people are working instead of one; it gets done in less than […]

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ONE question to answer before launching Google Adwords

Hopefully you’ve applied for and received a Google Grant to fund your nonprofit Google Adwords campaigns.  Regardless of whether you’re paying for the ads out of your budget, or using a Grant . . . you still want to approach the campaign wisely. I interviewed Howie Jacobson, PhD, author of “Adwords for Dummies.”  Dr. Jacobson has […]

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Alternate ways your nonprofit can use Twitter

A post by Matthew Wlyle on TwiTip listed “5 Alternate Ways to Use Twitter.” I’ve listed 4 of his ideas and added how they can specifically benefit you, or your nonprofit association or charity: 1 – Newsfeed. It’s a tool for keeping you current on news relevant to what you do, and those you serve. […]

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Drayton Bird on Nonprofit Copywriting

Yesterday I had the pleasure to chat with Drayton Bird on nonprofit copywriting and marketing in general.  First I heard him speak, and then later that day we sat and chatted for a bit. His presentation wasn’t on nonprofit copywriting.  Doesn’t matter. Good marketing and copywriting principles apply in all markets.  Here are five of Drayton’s gems and how […]

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Google Grants and Adwords…Which is more valuable: A “Click” or a “Conversion”?

Let’s set the scene:  You have applied for and received a Google Grant for Adwords.  You’re excited and launch a pay-per-click (PPC) campaign for acquisition – you want more donors.  (NOTE: There are many ways to use Adwords to help your charity; acquisition is just one way.) Your PPC campaign has a click through rate […]

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Direct mail isn’t a solo act. Multichannel fundraising yields more funds for your charity.

You’ve probably heard quite a bit about integrated marketing and multi-channel marketing [AKA – multichannel fundraising].  Perhaps you’ve held off because it just seems so overwhelming. Relax.  Even if you keep it as simple as possible you’ll still raise more funds. First, what do I mean by integration and multichannel?  You send out a direct mail […]

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Is Google Adwords a good strategy for nonprofits on a tight budget?

That question is succinctly answered in an interview I did with Howie Jacobson, PhD.  Howie is the author of Adwords for Dummies and Google Adwords for Dummies. There are many benefits for charities that wisely include Google Adwords in their fundraising and marketing strategies. For example: You can draw in prospects to your inspiring stories […]

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