Is Google Adwords a good strategy for nonprofits on a tight budget?

in Interviews (Karen interviews a guest),Online Fundraising,PPC - Google AdWords

That question is succinctly answered in an interview I did with Howie Jacobson, PhD.  Howie is the author of Adwords for Dummies and Google Adwords for Dummies.

There are many benefits for charities that wisely include Google Adwords in their fundraising and marketing strategies.

For example: You can draw in prospects to your inspiring stories and content through Adwords. This is a viable form of inbound marketing which people are becoming more and more receptive to at the expense of “outbound” efforts.

Watch this 2 ½ minute video with Howie Jacobson where he answers the question: For nonprofits with a tight budget, is Google AdWords a good strategy for finding new donors?

PLUS he shares a valuable tip on how Adwords can also help testing of your direct mail campaigns.

Click here to watch the video.

Related posts:

ONE question to answer BEFORE launching Google Adwords

Which is more valuable? A click or a conversion from Adwords?

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ONE question to answer before launching Google Adwords — Karen Zapp - Nonprofit Copywriter
January 24, 2012 at 5:30 pm

{ 2 comments… read them below or add one }

August September 14, 2012 at 3:18 pm

Automobile Safety Foundation (ASF) has won Google Grantspro with 40K a month of free adwords.
Do you have any fund raising product etc. ideas for this to help
raise funds? Thanks

Karen Zapp, copywriter September 24, 2012 at 3:08 pm

Hi August,

I had a great uncle with that name (smile).

And congratulations on getting bumped up to $40,000/month in a grant for AdWords spend from Google! That means you’ve been doing a lot of things right.

To your question: It may be best for you to send me an email (resources-at-pkscribe-dot-com) or give me a call (toll free 866-640-7270) with your question in more detail. I’m not clear on exactly what you’re asking. I hesitate to make any recommendations along the lines of what I THINK you might be asking without having more background. I don’t want to inadvertently lead you astray.

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