ONE question to answer before launching Google Adwords

in Interviews (Karen interviews a guest),Online Fundraising,PPC - Google AdWords

Hopefully you’ve applied for and received a Google Grant to fund your nonprofit Google Adwords campaigns.  Regardless of whether you’re paying for the ads out of your budget, or using a Grant . . . you still want to approach the campaign wisely.

I interviewed Howie Jacobson, PhD, author of “Adwords for Dummies.”  Dr. Jacobson has worked with large and medium-sized corporations as well as numerous nonprofit organizations.

I asked him: Before a charity spends a dime on Google Adwords, what is the ONE question they must clearly answer before getting started?

Click here to watch the 2:15 minute video with Howie’s answer for your nonprofit.

Related posts:

Is Google Adwords a good strategy for nonprofits?

Google Grants and Adwords … which is more valuable? A click or a conversion?