Hopefully you’ve applied for and received a Google Grant to fund your nonprofit Google Adwords campaigns. Regardless of whether you’re paying for the ads out of your budget, or using a Grant . . . you still want to approach the campaign wisely.
I interviewed Howie Jacobson, PhD, author of “Adwords for Dummies.” Dr. Jacobson has worked with large and medium-sized corporations as well as numerous nonprofit organizations.
I asked him: Before a charity spends a dime on Google Adwords, what is the ONE question they must clearly answer before getting started?