How to Build Donor (or member) Loyalty

Want to deepen the feelings of loyalty donors have toward your charity?  Want the members of your association to feel more loyalty? Have them imagine life without your nonprofit. The suffering if your medical research had never found a cure . . . the children abandoned in the streets and turning to crime to survive […]

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Diverse Help for Charities – From the News

I came across three articles from the news worth sharing.  They’re all interesting and sometimes fun sources of revenue for charities. 1 – Hewlett-Packard (HP) has changed its corporate giving policy. HP’s new policy means they’ll not only give money to charity, but also “…the expertise of its employees to build solutions for nonprofits.”  No […]

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Be a gem. Tell us why.

Finding a nonprofit website that tells us WHY it’s a good deal for us to share our email address is rare . . . about as rare as finding a perfect gemstone. A statement such as, Sign-Up Here, sounds more like a parental command than an invitation:  “But why should I sign-up?” … web visitor […]

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How to engage donors and prospects during Random Acts of Kindness Week

Random Acts of Kindness Week is fast approaching: February 14-20, 2011.  Finalize your plans now.  This is a great time to engage your donors, advocates, volunteers, and prospects with simple yet rewarding activities.  It’s also an opportunity for professional membership associations to engage members. Don’t make it complicated.  For example: Send a nice e-card via […]

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Donor cultivation and fundraising tools keep growing

I’ve written many times on my belief that the true power of mobile is using it for donor cultivation.   The tools available to cultivate donors, members, advocates, etc. via mobile continues to grow.  In addition, how you can use mobile to fundraise is also growing. Last week in the Forbes blog there was a post titled, […]

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Copy that your donors and members like

You may have heard the term, “donor-centric” copy or “member-centric” copy.  It simply means the words you write are written from the donor’s perspective . . . they’re centered and focused on what’s important to your supporters. One of my 2011 resolutions is to help nonprofits develop the skill to write copy that is donor-centric […]

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International Thank You Day – January 11

In 2011, have you thanked your donors, volunteers, advocates and members for their past support of your organization?  Send out a quick cultivation email TODAY.  January 11th is International Thank You Day and the perfect tie-in for a cultivation message. Thank them for all they did in 2010.  Wish them a Happy New Year.  And […]

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New fundraising opp for Charities via video and YouTube

For nonprofits – and almost any business – online video can boost response.  Now charities have another way to use video to raise money: VISO Give.  And best of all, it’s free for nonprofits to use. Mashable has a nice article and a few demo videos on this service The basic idea is that your […]

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Cure for Cold Feet

Cold feet in the winter aren’t fun.  Yet many homeless veterans find it an all too common way of life. Good news:  Homeless vets in the Washington DC metropolitan region have a way to get relief . . . with your help. The “Vets Group”, (a group of concerned Veterans), at the HUD District of Columbia […]

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Dining for Philanthropy AND Crowdsource Cheating

This is the holiday season so I’m only writing one blog post this week.  Today’s post is based on two news articles I read recently.  The headline “hints” at the subject of each article. On to the news . . . News Story #1: A New Decade for Women-Focused Philanthropy (Huffington Post) Every heard of the […]

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