December 2007 There's a troublesome parallel between the holiday frenzy and your year-round fundraising efforts. And here are some suggestions on how to safeguard against it.
November 2007 I share a slew of fundraising and direct mail nuggets from a recent conference I attended. It was for professional associations; however, the tips will help any nonprofit. And in the HOT TIPS you'll read about a fatal assumption for any nonprofit.
October 2007 Thank you letters are a critical donor cultivation tool and the main topic of this issue. Online video is another cultivation strategy that is touched upon. And there's a nifty idea for spreading awareness of your nonprofit for FREE in the Hot Tips section.
September 2007 The basic ingredients for writing online newsletters for your nonprofit are outlined. This includes two questions you must answer before writing a single word.
August 2007 Here's a specific tool for finding out how to convey the heart and soul of your mission to donors in your fundraising copy; plus a live example of fundraising copy.
July 2007 How to trigger stronger donor response through compelling stories; how to write those stories; plus a couple of "different" fundraising ideas.
June 2007 How to avoid sounding like a Star Trek android in your fundraising letters; plus a hot tip on how your board of directors can raise money without asking for a dime.
May 2007 An exciting new opportunity to promote your nonprofit organization; plus a hot tip on something to help delay the increases to the U.S. Postal rates for nonprofits.
April 2007 Part 2 of "sell with your nonprofit website" includes examples of how NOT to do it; and ideas on driving traffic to your website.
March 2007 Fundamentals of good nonprofit web copy are covered in "Part 1" of this article, including an example from an actual website. Plus some spring holiday fundraising ideas tied to Mom and Dad.
2007 Part 2 of free publicity (continued
from January 2007) with four more ideas to spread the good news about
2007 Three great ways to generate lots of FREE publicity
for your nonprofit organization. And I also give you a hot tip resource
to help your public relations efforts.
2006 How a start-up nonprofit gets funding. This article
is in reply to another of my newsletter subscribers. Plus I have a long
list of resources for nonprofit organizations.
2006 Youve only got a few seconds before donors decide
to either read your fundraising letter or toss it in the trash. Heres
a time-tested way to grab their attention immediately. In addition,
I answer one of my newsletter subscribers questions by sharing
ideas on how to increase their donor list size and response.
2006 Specifics sell. Specifics can
boost donor results 10% or more.
2006 More golden nuggets (Part 2; continued from August
2006). This issue covers donor loyalty and how to build donor retention.
2006 Here I share golden nuggets of wisdom I gleaned from
a conference I attended. I highlight lists and data-driven
creative. I also touch on faith-based ethics from a donors
2006 Psychographics (whew, thats quite a word, isnt
it?) is the elusive path to deep knowledge of your donor. Knowledge
that inspires larger donations.
2006 Three key elements to choosing the right premium are
outlined along with ideas on how to be creative with your
2006 Part 2 of conducting a masterful interview. (Continued
from April 2006)
2006 One of the secrets to writing a truly compelling story,
a story that bolsters your fundraising efforts, is to conduct a masterful
interview. Here are tips on how to get to the emotional heart of a
story during an interview. (Part 1)