What folks are saying about Karen and her writing. . .
“Karen’s copywriting has been a marvelous boost to our direct mail program revenues. In fact, the Christmas 2008 direct mail renewal letter had almost double the response of last year’s and the average gift size was up by 25%. Not only that, but the Christmas 2008 direct mail acquisition letter came out well in the “black“ – we did much better than breaking even. Karen is the consummate professional in all aspects of her business; most responsive to our needs; and her work is of great value to our organization. I would highly recommend her.“
- Bill Kirst
Chief Advancement Officer, Archdiocese for the Military Services
“Karen Zapp has been a true asset to our organization. She's done it all for us: website copy, emails, lead generation letters, press releases, brochures - you name it. Just one of her email campaigns resulted in tripling our membership - in only 9 weeks! And we're still growing. We are extremely fortunate to have found her, and I expect to be working with her for many years.“
- Gordon Skillen
Executive Director, Institute of Professional Bookkeepers of Canada
believable; emotional. Anyone who can produce copy like that
should be writing for the fundraising market. ”
Publisher & Editor, THE TOTAL PACKAGE
“Besides her ability to write copy that drips
with emotion, Karen Zapp is one of the most detail-oriented & conscientious
copywriters I ’ve
ever worked with.”
Founder of Marketing Mentor & author of "Stop Pushing
A Workplace Guide for the Timid, Shy and Less
a great natural ability for the appeal a letter for non-profit
fundraising must have ... The comparisons are very powerful.
demonstrated the thing most people don’t “get” about
direct mail for fundraising: The incredible amount of emotion
that a good writer
can create, which an average writer simply cannot create.”
Douglas Kelly & Associates, Inc., Springfield, MO
Interested in more fundraising and marketing insights?