Hot Tip of the Month - Faith-based Ethics From the Donor's Perspective
"Does working for a faith-based organization change how you work with donors?" This was a question asked to a four-person panel at the Bridge Conference. The session was: "Faith-based Fundraisers: A Special Calling?"
Panelist answers took two paths of interpretation. The first path is where everyone agreed: It really shouldn't make a difference what organization you work for and how you work with donors. Listen to your donors and build relationships.
The second interpretation of the answer had one panelist voicing a different opinion than the other three. And I agree with the lone panelist: There is a good chance donors who give to a faith-based organization will hold that organization to a higher standard of integrity than an organization without faith ties.
The faith-based organization is seen as the hand of God. A donor is thinking . . . "I'm trusting them to do God's will with my money . . . they better not foul it up or abuse my trust!"
I believe donors may have less tolerance for a "misstep" in a faith-based organization. So if something goes wrong . . . move quickly, clean house and be up front and open in communications with your donors. Send special mailings to keep them informed. You'll be bruised but you can recover and be stronger than ever. History has proven this.