Hot Tips of the Month - 2 Fundraising Ideas
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1) Raising funds while surfing the net. Just in case you haven’t heard of it, check out www.GoodSearch.com .
Basically once your nonprofit organization is signed up with GoodSearch.com, you raise money while donors surf the Internet. Their website explains the concept nicely (follow the “About us/FAQ” nav link at the bottom of the page).
You raise funds without any cost to you. I don’t view this as a substitute for a solid direct mail program and other fundraising efforts. But it is another tool worth considering.
How might you promote this fundraising search tool?
- Write an article for page “one” of your newsletter or bulletin.
- Add a simple comment to your direct mail reply device. Perhaps in the same place you ask for email addresses.
- Send out a promotional email to donors informing them of another easy way to support you while they do their work, or any web surfing. Then include a short creative reminder that varies from issue to issue in your other routine email messages.
- Encourage everyone to spread the word for you.
- Mail out postcards announcing the great news. Hand out more postcards when people come visit your office.
- Have signs up in your office building. Encourage staff and volunteers to use it.
- Announce it at any special events and include it in anything printed.
- Museums, zoos, etc. can print it prominently on your tour maps and brochures.
2) eBay celebrity auction. I got this idea from the June 28, 2007, issue of The Chronicle of Philanthropy. An organization held an eBay auction in June for a “power lunch” with Warren Buffet to discuss stock tips.
You may or may not be able to get Warren Buffet, but who is prominent in your area? Or who among your donors is well known – locally, regionally, or nationally?
For example, a well know musician might auction a free music lesson to the winner.
Maybe a store owner will donate something valuable to auction on eBay.
A politician may offer lunch with them to discuss current events. The politician may or may not stipulate only like-minded people are to bid. J
A successful business person may offer lunch to share business building tips to entrepreneurs.
Those are just a few ideas. Crank up your creative juices and see what ideas you come up with. It could be a lot of fun and should be easy to get publicity for too.
Send out a stimulating press release or Op-Ed (covered in the January & February issues of my newsletter...follow the links for more info). With a prominent figure and a creative twist to your article, you’ll get noticed. A local radio station just might be willing to give you some free air time to promote your auction. And don’t forget using Craigslist, YouTube, and the list goes on. Good luck!