Why donate NOW?

“What’s the big deal? These guys will be around. I’ll donate next time I hear from them.” That just might be what many donors are thinking if YOU fail to give them a solid reason why they ought to donate right now. In direct marketing we refer to this as giving the reader a sense […]

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Perfect Fundraising Storm

The perfect fundraising storm I’m referring to is the creative collision between the art and science of storytelling … with the skill of interviewing to get the story … with the keen writing of powerful fundraising copy. That triple whammy yields positive results. In life, we can’t always accurately foresee when all the elements will […]

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How to get “thank you” pages producing results for your nonprofit

When a donor makes an online donation … or when a prospect joins your association … or when a donor or member makes a purchase … how are you saying “thank you”? And yes, I’m assuming you do have a thank you page people automatically see after responding to your online call-to-action (CTA). It’s also […]

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Are social media results pure luck? Or strategic influence?

Influence donors. Engage members. Rally advocates. Nurture prospects. While social media isn’t the “end-all to beat-all,” it clearly has its place in your nonprofit marketing and fundraising strategy. The infographic below has five points as to why social media is a strong tool for influencing. And although the infographic is referring to people in general […]

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Avoid Lapsed Donors

Hmmm. What does that headline mean? It means doing whatever you can to retain the donors you gain through acquisition marketing. It means doing whatever you can to prevent them from lapsing in the first place. HOW can you avoid lapsed donors – or at least minimize your attrition rate? Today I’m zeroing in on […]

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A “Must Read” on Monthly Giving

I just finished a book that I consider a “must read” for everyone at a nonprofit working in fundraising, marketing or communications. It’s called, “Monthly Giving – The Sleeping Giant” by Erica Waasdorp. She has 30-ish years of direct response fundraising experience; including 10 years leading her own agency. WHY do I consider it a […]

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56+ Tips for Nonprofits on Facebook

This is a collection of tips for nonprofits using Facebook including: • Build your email list using Facebook • Converting fans to donors and engaged supporters • Drive traffic to your website from Facebook • Maintaining your Facebook page • And for promoting your nonprofit Facebook page so you can have even more success with […]

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Connect the Dots: Problem … Solution … Results

If nonprofits don’t “connect the dots” for their donors, members and prospects … then they are NOT writing good fundraising and marketing messages. Problem … Solution … Results Human brains are wired to solve problems. It’s a survival mechanism: Recognize danger fast and react to protect yourself. This also means that starting your appeal with […]

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Cause Marketing and Nonprofit Infographics

I came across an infographic by the Bank of America and it gave me a few ideas on cause marketing to share with you today. As you look over the infographic below, you’ll see that it only talks about what the Bank of America is doing to help fight hunger in America. I have no […]

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Six Principles of Great Nonprofit Content

Want to raise more funds for your nonprofit? Want to acquire more donors and members? Want to retain more donors or members? Great content is the key. Whether this content is on your website, in your direct mail letters, in emails, or in any other form of communication . . . it must satisfy basic […]

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