A Press Release Without “News”

How often have you read or heard something like this: “Your press release must be truly newsworthy if you want the media to pick it up.” It is true . . . however . . . news really means something interesting. And that includes something as simple as a list of helpful tips.  Many people […]

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Diversify Your Fundraising Tactics

Yesterday I spoke at a workshop with about 20 nonprofits represented.  (See “5 Leading Strategies for a Solid Fundraising Program” .)  In my presentation I outlined the 5 leading fundraising strategies and many tactics used to achieve those strategies. I asked the audience a number of questions, and based on their response they all have […]

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Your Direct Mail Package Isn’t Complete Until the Reply Device “Sings”

As the expression goes, “It’s not over until the fat lady sings.” That’s the big finale.  The smash finish that sends the audience home inspired, moved, and possibly in tears.  You can bet the opera company gives a lot of attention to the finale. And your reply device deserves equal attention. Why? It’s the big […]

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Win up to $50,000 in the 2009 “America’s Giving Challenge”

The annual Challenge launched today, October 7th, and it’s a 30-day competition.  Daily prizes are awarded as well as a few at the end.  Rally your supporters via email and phone calls. Set a day and do your best to get everyone to make a donation on the same date.  This is because the charity […]

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An emerging technology perfect for nonprofits

Updated November 2010 – Article you will also find helpful published in the September issue of the DMANF Journal, Donor Cultivation Goes Mobile.  I also spoke on this topic in the August 2010 DMANF Conference in New York City. Updated April 2010 (See end of post.) What is this technology?  MOBILE.  Why do I believe […]

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5 Leading Strategies for a Solid Fundraising Program

Plus guidelines on corresponding fundraising, marketing and PR tactics. That’s the topic of my presentation coming up on October 15, 2009.  I’m speaking at a workshop centered on publicity and public relations. The event is the “Annual PRISM Public Relations and Marketing Workshop” from 8AM – 1:30PM.  This is held at the College of Southern […]

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FREE Webinars for Nonprofits

List of FREE Webinars for Nonprofits during the month of October courtesy of “Wild Apricot” at http://bit.ly/4cGBDa .  There’s a very comprehensive and diverse list of subjects including but NOT limited to: – branding – Causes on Facebook – The Volunteer Protection Act – YouTube for Nonprofits – your online activists – proposal writing basics […]

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