Twitter Fundraising – It’s more than a social community

Twitter can not only help you raise awareness and build community, it’s also a fundraising tool.  A recent Mashable post covered this very topic, 10 Tips for Successful Twitter Fundraising. After each of Mashable’s 10 tips listed below, I added a short synopsis of what it covers.  But I also recommend you read the full article on Mashable.  1. […]

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Get more newsletter subscribers

Give a great reason why members and donors ought to subscribe.  What’s in it for them? Simply having a box to type in an email address on your website isn’t enough.  Our in-boxes are overflowing with email – whether they’re newsletters or something else.   You need to give potential donors and members like me a […]

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Olympic Curling, Fundraising and Direct-Marketing are kindred spirits

This analogy struck me today because I’ve been watching so much of the curling competitions during the 2010 Winter Olympics in Vancouver, British Columbia. I find it an utterly fascinating sport.  And if by chance you haven’t seen any of it, the women’s gold medal match is today at 6pm EST. And the men’s gold […]

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Write a newsletter donors and members WANT to read

You sent out your newsletter the other day.  And now you’re on cloud nine because it’s receiving lots of praise. But what’s most important is . . . WHO is doing the praising.  Not your board of directors.  Not your creative director or executive director. Your donors are praising your newsletter Or if you’re an association […]

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How your association can “team up” to help Haiti

I’ve written before about how professional associations and trade organizations could combine efforts with charities.  And the disaster relief work in Haiti is an outstanding case in point. The ASAE blog, Acronym has an extensive post (including comments) of how associations are helping in Haiti. They go into more detail than what I have here, including […]

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There’s good news from DMA’s study on Direct Mail

The Direct Marketing Association released the “DMA 2010 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks.”    It’s based on research from more than 75 leading sources.  And in the words of the DMA, “…the 2010 Statistical Fact Book is the source for benchmarks on campaign response, projections for media spending in coming years, […]

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Why Charities Must Say “Thank You”

I’ve written articles on my website, blog posts, created a guide on the subject, and written about it several times in my newsletter.  What is this hot subject? Saying “thank you” after receiving a donation And today in her blog – Kivi’s Nonprofit Communication Blog – Kivi Leroux Miller shared results of her annual experiment on charities […]

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Avoid becoming an obsolete charity

According to the IRS there are about 1.8 million nonprofits in the United States alone.  The question is: How many can survive for the next few years and beyond? Marcia Stepanek has a pointed view on the subject in her Cause Global blog – “Are charities becoming obsolete?” I recommend you read it.  But first, […]

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Georgia Perimeter College leads the way in helping nonprofits for the long haul

Yesterday, Feb 15th, the Georgia Perimeter College (enrollment of 25,000 students) opened its brand new Atlanta Center for Civic Engagement & Service Learning.  The Center will focus on long-term projects for nonprofits that go beyond one-day (e.g., volunteer to serve in a soup kitchen for a meal) community service type work.   They’ll also work with […]

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Radio show wants nonprofits with success stories using social media

The folks at PJA Internet Radio want to feature nonprofits during an upcoming radio show. I found out about this on LinkedIn where Jessica Weil started a discussion today, Feb 12th.  Jessica is a “Social Media Analyst at PJA Advertising & Marketing.”  To quote Jessica’s question posted HERE on LinkedIn . . . “Do you have any examples of non-profits who have […]

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