Welcome. Thank you. So glad you’ve joined us…

Your fall, holiday, and end-of-year campaigns are underway. You’ve carefully integrated your direct mail with email, telemarketing, your website, social media, press releases, and possibly mobile. That’s good. What happens when your prospects, donors and members respond? What’s your integrated plan for acknowledging their generosity? How will you express your gratitude and exceed their expectations […]

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Nonprofit Loyalty Program

Have you noticed how many of the major (and minor) consumer brands have rolled out new loyalty programs of late? Within the last 18 months or so they’ve either overhauled their loyalty program, or launched something completely new. WHY they’ve done this is what’s important to you as a nonprofit: 1 – Loyalty members are […]

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Power To The Copy! Simple copy, that is.

Write short sentences. Use few adjectives. Keep it simple. Get higher response. That opening paragraph is known as writing in the imperative voice or mood. It gets attention because it sounds like a command. It has power. The key is short sentences. Also start with a verb when possible. Of course the entire email or […]

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Salute! Tribute to our Armed Forces

I can’t let this Federal holiday pass without mention: Friday, November 11th is Veterans Day. And although it isn’t a “big” as Thanksgiving, Christmas or Easter (nor even as big as Halloween – I’m sorry to say) … it’s still an important holiday. “This nation will remain the land of the free only so long […]

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Silver Bullet for Your Fundraising Program

Is your fundraising program struggling? Not raising enough revenue? Trying all sorts of new tools hoping to find that silver bullet? The only silver bullets I know of are those fired by the Lone Ranger. This TV character from the 1950’s saved many a person from the bad guys. He came to their rescue and pulled […]

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5 Steps to Speedy Fundraising Response

There are many reasons why you might need donors and members to respond quickly. And one of the best channels for achieving fast response is email. (Okay; the other rapid response channel is mobile which can also boost response of your email by 25% but I digress.)     When do you need donors to respond in […]

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What are they saying behind your back?

Ever wonder what donors, members and prospects say behind your back?  Every wonder how they feel about the experience they have with your nonprofit? Are their thoughts pleasant? Or are they bitter? Seth Godin wrote a blog post last week titled, Memories of bitterness. His point was that a negative experience leaves a bitter memory […]

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When you absolutely, positively shouldn’t be without family

You served in Afghanistan and were severely wounded. Multiple surgeries and treatment sessions are required over several months … even years. This means multiple trips back and forth to the hospital. Now imagine having to go through all that alone. Alone not because your family chooses to stay away! But alone because the hospital is over 700 […]

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Is “Friend-Raising” Really the Best Way?

I’ve been wondering lately if we’re taking the concept of “friend-raising” too literally. And when the concept is taken too literally I believe the risk of offending prospects and donors increases. If we don’t offend them with this approach then there’s a good chance we at least annoy them. How so? Example #1 – a […]

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3 Strategic Decisions Your Nonprofit Needs to Make

And your first one is NOT, “Do we go mobile?” Reaching donors and members through their smartphones has become nearly as important as reaching them on their PCs. That’s just one of the points in a recent article in Target Marketing, “3 Options for Your Direct Marketing Mobile Strategy.” But just in case you think […]

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