Share the LOVE

Valentines Day – February 14 – is twelve days away. Get ready now ’cause it’s a great time to share the love and show your donors, members, advocates, and volunteers how much you appreciate them. As we know, whatever you’re doing in direct mail for Valentines Day is already done except for tracking the results. […]

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It Pays To Go First Class

Perhaps you’ve seen the announcement by the U.S. Postal Service (USPS) about sending 2-ounces for the price of 1-ounce. They refer to this as their “2nd Ounce Free” program. Let me say right off that I’m not an expert on postal rates or deciphering mailing programs through the USPS. But I’ve read a news article, […]

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Message testing the cost-effective way

Goal: To know before mailing that your message and offer will inspire donors to give. That’s what I bet you would love to experience with each direct mail campaign and email appeal – whether it’s acquisition or renewal. There’s a cost-effective way to do just that. There’s a way to increase the odds dramatically that […]

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Part 2 – 18 ways to build your nonprofit email list

You’ll find the first nine (9) ways to build your nonprofit email list in my last post. Below are numbers ten through eighteen plus links to other helpful related posts. 10 – Whenever a donor, member or supporter calls your nonprofit, have your call center invite them to share their email address. (Refer to method […]

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18 ways to grow your email list for fundraising, cultivation, etc.

Email ought to be as integral to your fundraising and cultivation efforts as direct mail and your nonprofit website. And regardless of the channel, we all want bigger lists. So how might you grow your nonprofit email list? 1 – Give donors, members, advocates and prospects a darn good reason WHY they should sign-up for […]

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Mommy. Mommy. Look at me!

I have a dream that thousands upon thousands of charities and associations will embrace reader-centric messaging in 2012. That they’ll realize the power of putting donors and members in the spotlight. And as a result they will enjoy higher response – more new donors and members, higher retention rates, more upgrades and larger sustainer files, […]

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The nonprofit with the best data wins

It doesn’t matter whether you’re a charity, a professional association, a company selling products and services to other businesses (B2B), or a consumer brand (B2C) … accurate data that you can segment, filter and analyze is vital to the success of your organization. That was just one of the 25 points I wrote about in […]

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The team approach to fundraising

In this post the “team” I’m referring to is which marketing channels you join together to form a more powerful result. In other words: Integrated or multi-channel marketing. Each channel is a team member working with other team members (channels) to achieve together far more than what any single one could achieve. Why is this […]

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Stretch Your Nonprofit Acquisition Budget

I continue to be surprised at the number of nonprofits who don’t have a control. I’m referring to a direct mail letter (or email) for acquisition of new donors or members. Having a control has always been the wisest approach. And this is especially true in tough economic times. Controls help stretch your budget You’ve […]

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How color impacts online donors as well as your direct mail packages [INFOGRAPHIC]

How important is color? Can it possibly impact how much people donate? Or how much they respond to any call-to-action? The answer is an emphatic YES! Although I’m not a graphic designer, I study research on how color affects the choices people make. And people are people so even if the research is related to […]

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