Acquisition through donor and member reviews

Have you ever bought something based on a friend’s recommendation? Or based on all the positive reviews you read on the ecommerce site? This is the prevailing trend in the marketplace for retailers (70% of shoppers say they look at user reviews) and B2B companies. In fact, it works so well at increasing sales that […]

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Communicating too much results in communicating little, or nothing at all

There’s only so much that can be effectively communicated in a single direct mail letter, email, or page of web copy. But let’s stick with direct mail for today. Let’s say you’re sending a letter to your house file. And you’ve decided to cut costs by reducing the number of mailings per year (something I’m […]

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How to get noticed by more prospects, donors and members

Sending out periodic online press releases is another effective way to acquire prospects, donors and members for your nonprofit. Maybe you want to promote an upcoming event. Or perhaps a major campaign warrants the added help of a press release. Or you just signed a cause marketing agreement with a corporation. Hey. Maybe a great […]

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Create the shortest path for the most conversions

Ever notice how people take the shortest path when walking? For example: Sidewalks from the street to the building are straight with square corners. But people cut across the grass to walk a shorter distance. It doesn’t matter if you’re out walking, or you’re strolling through a website. People want to take fewer steps … […]

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Donors do the Fundraising

I’ve watched a few “commercials” on public television that do a solid job of getting donors to fundraise. What do I mean? They profile a donor who has named PBS in their Will (or some form of planned giving). I can’t show you the commercial, but it begins by watching the person going about their […]

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How to get more men to respond to nonprofit appeals

Do you have any interest in getting more men to respond to your fundraising appeals? Or perhaps to your cause marketing efforts? If you answered yes, then you may want to read an article I found in Neuromarketing (link at end of post). I found it interesting and perhaps you will too. Research from the […]

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Lists don’t matter. Do you agree?

I read a surprising article the other day. It essentially said that you need to put 70-percent of your effort in crafting a terrific offer. Then 10% on the list and 20% on everything else. In other words, the list was least important. To quote the article: “On the Internet, lists count the least. Names […]

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Monthly Giving. Make it work for your nonprofit

Over the past couple weeks numerous great tips, keys, and ideas on how to make a monthly giving program work for any nonprofit have been published in FundraisingSuccess. Joe Boland wrote the 4-part article series based on a presentation at the DMANF Conference in Washington D.C. on March 1st. I bet you already know the […]

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When Good Service Whispers, People Listen

Try to recall that TV commercial years back with the core message of, “When E.F. Hutton talks; people listen.” And as soon as the E.F. Hutton rep began to speak, even quite softly, everyone stopped what they were doing and strained to hear what was being said. Well, that’s what came to mind when I […]

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Are you betting on LUCK … or skill with nonprofit email?

Is the luck of the Irish constantly with you and ensuring the success of all your email campaigns? Or are you more practical in your approach to nonprofit email? I read a good post in the Marketing Sherpa blog that highlighted the “3 critical factors of ‘lucky’ email campaigns.” They are: 1 – Offer 2 […]

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