You’ve got 18 hours. Can you do it?

What happens after the 18 hours are gone? The impact of your Facebook update has dwindled down to zip. That’s right. A new report (by global communications agency OMD) reveals that if people haven’t interacted with your update in the first 18 hours, they probably won’t ever interact. In other words, you’ve got 18 hours […]

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Data fades. Just like fireworks in the sky.

Why does a copywriter have “data” as the topic of her blog post? Because quality data . . . diverse, accurate information on donors and members . . . is information that allows me to write stronger copy for you. Value of Data It gives anyone more of the right information for writing copy that […]

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Want to engage older donors who are also in a higher income bracket?

If you answered “yes” to that question, then I have another one for you: Are you creating content that is compatible with tablets? I ask these questions because tablet users are skewed noticeably older than smartphone users. In fact . . . • Tablet users are 28% more likely to be in the 65+ age […]

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Bore your nonprofit readers in 11 different ways

Puzzled as to why your donors, members and advocates aren’t responding in droves? Wondering why those great letters, emails, and web stories seem to fall on deaf ears? You might be boring them. Writing great copy is hard. It’s easy to make mistakes. What are those nonprofit copywriting mistakes that bore your readers? I’ve often […]

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The thrill of response. The agony of silence.

Sending out a nonprofit marketing campaign and hearing nothing but crickets chirping is deflating. The silence and lack of response is agony. It’s also costly. Ever considered that the low response is because your donors or members sensed your lack of enthusiasm? You weren’t excited about the content you wrote and your lack of energy […]

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Break free of the nonprofit rut and get creative

Is your charity or association stuck in the rut of, “We’ve done it that way for years and it’s worked just fine.” Or are you trying to be creative and can’t seem to come up with the ideas? I came across an infographic yesterday that may help you to break free of your copywriting rut […]

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Donor-Centric Newsletters … do you have one?

My question is NOT, “Do you have a newsletter?” My question IS, “Do you have a donor-centric newsletter?” I hope you do have one. A donor-centric newsletter is focused on the donor. The donor is in the spotlight. The donor is the “hero” of the story because they make everything possible. Why is it so […]

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Maximize Facebook ROI

The ultimate goal of all your nonprofit marketing is to raise money. And that money makes it possible for you to do great work helping people through charitable acts, or through your association. Therefore, one way or the other you want your Facebook page to help raise money. It needs to “pay off” and make […]

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More opportunities lost with nonprofit email (Part 2)

Last week I wrote to you about lifting overall nonprofit email response (and ROI) through A/B testing, a welcome series, and content experimenting. Today I’ll focus on targeting so you don’t lose out on opportunities to raise more funds. Targeting centers on relevance. Your goal is to give your nonprofit email subscribers information and stories […]

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Lost Email Opportunities

Do you share the same problems as many nonprofit email marketers? For example: Are you missing the boat because you don’t include personalization, targeting, and testing in your campaigns? A recent article in Direct Marketing News stressed the importance of getting back to basics in order to maximize email ROI. I sometimes wonder if nonprofits […]

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