Example of a nonprofit winning with “content marketing”

And you thought content marketing was only for the “for profit” sector (i.e., business-to-business and business-to-consumer). Wrong. Today’s post is about a nonprofit using content marketing in a variety of ways to build its database and awareness of its cause … the Dana-Farber Cancer Institute. The Director of Editorial & Creative Services – Michael Buller […]

Read the full article →

Nonprofit Trends for 2013 – Collection of Predictions

What is the outlook for the nonprofit sector in 2013 and beyond? What do you need to do in order to keep your mission thriving and your doors open? What changes will you need to make and adapt to? This and more are found in this collection of articles and blog posts: Membership and Non-profit […]

Read the full article →

Your Funnel Leaks

Whether you view it this way or not doesn’t matter – you do have a sales or lead generation funnel for your nonprofit fundraising. My question to you is: When did you last examine your funnel for leaks? In other words, where and why are you losing prospects? • Is it because you used teaser […]

Read the full article →

Holiday Infographics for Nonprofits

The infographic example below from Goodwill Industries is a clever example countless charities and associations could emulate. It is timely – holiday theme. It is visually clean – not jammed with tons of graphics and text. Plenty of white space (okay the background is pale blue, but the concept still holds). It’s fun and interesting […]

Read the full article →

Donor Newsletter Headlines – 19 Ideas

In a recent post I gave you “5 Steps to Profitable Donor Newsletters.” Point #2 was to write enticing, engaging, and interesting headlines. Here are 19 ideas on how to do just that. . Use Lists: 10 life-saving changes you made possible in 2012 3 ways to [blank]         (Fill in the blank with […]

Read the full article →

Here We Come A-GivingTuesday

Here we come a-GivingTuesday among the holiday season; Here we come a-searching for ways to fulfill our vision. Love and joy come to you, and to you your giving too . . . Just a fun take-off on the Christmas carol, “Here We Come A-Wassailing” that seemed to fit this topic. Anyway, I hope you’ve […]

Read the full article →

5 Steps to Profitable Donor Newsletters

Newsletters that help nonprofits – charities and associations – raise more money aren’t complicated. It’s not rocket science. In fact, publishing newsletters (print or e-newsletters) could be summarized in five simple steps: . 1 – Center it on the donor and use emotion Write donor-centric or member-centric copy. Replace “we” with “you” if your nonprofit […]

Read the full article →

Business aviation gives a “lift” to Sandy relief work

Even before Hurricane Sandy made landfall this past Monday evening, companies and aviators were organizing relief efforts. All thanks to their caring spirit and the National Business Aviation Association (NBAA). Specifically, companies and operators participating in NBAA’s Humanitarian Emergency Response Operator (HERO) database were working with national emergency agencies and personnel to assist with post-storm […]

Read the full article →

Awareness Fundraising Could Be Risky

Asking donors to support your cause so you can “raise awareness” might prove risky to your nonprofit. How so? A study by the University of Michigan found: “If a charity focused on ‘raising awareness,’ and the charity was well known to the potential donor, then donations were lower than if they highlighted other goals.” . […]

Read the full article →

Integrate your fundraising or else

Smart fundraisers capture the attention of prospects and donors by strengthening traditional channels with digital. If you don’t do this . . . then you lose. The loss is fewer funds raised because you acquired fewer donors, retained fewer donors, upgraded fewer donors, etc. In other words: Nonprofits must consistently execute integrated fundraising/marketing campaigns. Backup […]

Read the full article →

← Previous Entries

Next Entries →