How nonprofits are using social networks

The second annual “Nonprofit Social Network Benchmark Report” was just released.  This study of how nonprofits use commercial social networks also compares usage changes from year to year.  It is a joint effort by NTEN, ThePort Network, and Common Knowledge. Overall more and more nonprofits are using social networks. A quick snapshot of what the […]

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Know how deep the water is before diving into social media

Social media for nonprofits – used wisely – is a beneficial tactic to use.  But not without first developing a strategy for how it’s integrated into everything else you do.  For example: Would you dive into direct mail or email marketing without a plan?  Without knowing what goals or objectives your nonprofit has for the […]

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7 guidelines for Emails readers respond to

After your website, email is arguably the second most important online tool for charities and associations. Follow these seven email guidelines and your readers will respond more often.  Your nonprofit and those you serve will benefit.  After all, isn’t that what’s most important? 1 – What is the purpose or objective of the email? Define […]

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3 Video Tips to Improve Acquisition and Fundraising

Seeing is believing.  Video offers visual proof.  Done correctly, it clarifies what you do and how donors can make a difference.  This is why video boosts acquisition and fundraising efforts. That’s not all. Watching a video on your website or in an email engages donors and prospects.  They must take an action to view it […]

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More help for your nonprofit website

In Jocelyn Harmon’s blog, Marketing for Nonprofits, she has a bit of a rant describing “6 reasons your website sucks.”  Like me, Harmon is frustrated that more nonprofits don’t take advantage of their website.  That they don’t make some basic, easy, and affordable changes so their website becomes the powerful online tool it’s meant to […]

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How to hyperlink direct mail to your website

Technology can be quite exciting.  And in case you haven’t heard, your direct mail appeal can now be hyperlinked to your website … in a manner of speaking. By printing a “QR Code” on your letter (or any print piece), donors and members can use their smartphone (mobile phone with certain features defined below) to […]

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Make it Easy for Web Visitors

If you want visitors to your website to read the content; make a donation; register for the conference; sign-up for your newsletter; or spend more than 5 seconds on your site . . . then you must make it EASY FOR THEM. Your nonprofit will generate more online revenue, and support your offline fundraising better […]

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Mobile as a Donor Cultivation Tool

Who says mobile is just for raising funds? Donor cultivation is where I believe the really big payoff will happen. In the last six to eight months there’s been a flurry of information published on mobile giving. Especially the text-to-give campaigns related to Haiti relief. But if you think mobile giving is the only way […]

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Compelling stories from the field via interviews

There’s an art and a science to conducting a successful interview.  And the first step to an interview that yields a compelling story is to prepare for it. Why is thorough preparation so important? The odds are that you’ve got one chance to interview the person.  This is because the interviewee’s time is also valuable […]

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Plucked from success: Cause marketing woes

Nancy Schwartz is the person who first made me aware of this less-than-ideal decision for a cause marketing partner.  Specifically the Susan G. Komen for the Cure® (Komen) nonprofit chose Kentucky Fried Chicken (KFC). I’m not criticizing KFC!  In fact I like their original recipe chicken.  However, I know fried foods like that can’t be […]

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