More Boomers and Seniors in the Online Groove

Yes, yet another study on what boomers and seniors are doing online was released.  Specifically it addresses how they’re using social media.  The primary finding is that “…social networking use among those ages 50 and older nearly doubled over the past year.”  They’re getting into the groove with networking sites. This is from a study […]

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Nonprofit Bloggers Spouting Off was a Hit – Aw Shucks

Based on the questions after the session, and comments from attendees during the rest of the conference . . . our “Top Nonprofit Bloggers Tell It Like It Is” session was enjoyed by all.  Jeff Brooks organized this for the DMA Nonprofit Federation New York Conference (Aug 24-25, 2010).  Thanks, Jeff. In the 12 minutes […]

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Cartoon Shows Disconnect in Nonprofit Websites

I’ve often written about website usability in my newsletter and here in the blog.  And I’ve shared links to show the good, bad, and the ugly of nonprofit websites. I’ve also used tables to compare and contrast “fuzzy” nonprofit language to “clear” terms donors understand. But I just came across a cartoon that puts the […]

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Email and Social Media Feed Off Each Other

You can grow your subscribers and followers by integrating email and social media.  They feed off each other and the result is more people reading your content. How might you integrate email and social media? – deliver blog posts via email – share email newsletters on Twitter – insert links to blog posts within emails […]

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Mesozoic Era meets the 21st Century

Ain’t technology great?  Imagine taking a snapshot of a Mesozoic Era dinosaur with your cell phone.  That’s what you can do at the American Museum of Natural History.  But that’s not the only way 21st Century mobile technology is meshing with history at the Museum. Earlier this month the American Museum of Natural History rolled out its “Explorer […]

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How to format your nonprofit emails

Today I share some basics on formatting your nonprofit emails.  First it’s important to say that there are few absolutes in fundraising, donor cultivation, or nonprofit marketing.    Everyone is unique which means you need to test and verify what works best for your organization.  However, there are some good starting points from which to begin your […]

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Why your nonprofit needs a social media strategy

Would you produce a direct mail campaign on a whim?  Would you just “try it” to see what happens?  Or would you plan it carefully as part of an overall fundraising and marketing strategy? I believe your answer is that you would plan it carefully as part of an overall strategy. So why do so […]

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Fundamentals still apply to fundraising

Last week I attended the Bridge Conference in Washington D.C. (co-hosted by the DC chapters of AFP and DMA).  The basic message was loud and clear: Fundraising demands multiple channels In other words, a mix of online and offline channels is essential to maximize your nonprofit’s fundraising results. This holds true regardless of the age […]

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Don’t encourage donors to choose a substitute for you

Today in Seth Godin’s blog, Accept all substitutes, he points out the folly of driving people to competitor’s sites.  One of Godin’s examples was news websites.  They drive readers to free sites by requiring payment.  And it is very easy to find a substitute for paid news. His point was that the Internet has increased the […]

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Increase your association membership renewal rate – 12 ideas

Renewals are the life-blood of your individual member or trade association.  What follows are guiding principles related to how you ought to think about renewals, as well as specific actionable ideas. 1 – Think of your renewal program as a tactical initiative for collecting the coming year’s dues. For example: A 5% bump in renewals […]

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