Re-engage Inactive Email Subscribers

Right now – and I mean this week before Thanksgiving Day – is the ideal time to start re-engaging your inactive email subscribers. Why?  Because about 28% of inactive email subscribers re-engage during the holiday season (Direct Marketing News, Oct 2010). That’s a HUGE chunk; nearly a third of your email list!  For example: If […]

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Starting to Get the Attention it Deserves

For more than a year I’ve been saying that mobile is perfect for nonprofits.  I was feeling a bit like the lone voice in the wind until recently. Oh, there was the well-deserved flurry of attention back in January and February for the Haiti earthquake relief via mobile giving.  And there have been mentions about […]

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Acquisition. To Hunt or Not to Hunt for the masses.

I recently read an article in Direct Marketing News called “The hunt for new customers returns.”  And it started me wondering how much of the nonprofit sector is also in the hunt. But it isn’t so much whether you’re still engaged in acquisition – though I sincerely hope for the sake of your nonprofit that […]

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Fundraise with Interviews

What’s this? How can an interview help with fundraising? Here are 3 ways to start with: 1 – Your staff “in the field” is too busy to write up stories and send to you for your website, email and direct mail appeals.  Instead, interview your staff to get the inspirational stories people respond to with […]

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Salute to Veterans . . . Salute to Nonprofits Serving Veterans

Today is Veterans Day.  A day to honor and thank all veterans: Those currently serving and those who have served in the past.  As one veteran to another  .   .   .  I salute you. I also wanted to recognize a handful of the many terrific nonprofit organizations that help veterans in a variety of […]

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11 Nonprofit Marketing Trends for 2011

Last Friday I wrote a post with a similar theme: Get Your Nonprofit Ready for 2011.  Well, this post is inspired by an article today on MarketingWeb, “11 brand and marketing trends for ’11” by Dr. Robert Passikoff. Donors are also consumers.  That’s why this article — and how I’ve adapted it for nonprofits — is relevant […]

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Get Your Nonprofit Ready for 2011

I read a couple interesting articles yesterday.  They were in Forrester’s enewsletter, “CMO & Marketing Leadership First Look.” I believe their articles apply equally well to the nonprofit sector even though they were written for the for-profit world. Point #1: “Put the customer first when creating a new brand experience for 2011,” per the Forrester […]

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Ignore Your Donors

Yes, ignore your donors unless it’s time to raise more funds; then just ask for the money.  They should know you’re too busy for anything else, right? Donors shouldn’t expect a thank you note.  It’s an added cost and takes precious time. Donors should somehow know you’re only a 1 or 2 person development staff […]

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Reminder – It’s time to Salute

I want to SALUTE your charitable organization or association in honor of Veterans Day, November 11th.  This is a reminder that you still have time to get a salute in the form of free publicity. How can you receive a salute? If your nonprofit serves veterans and/or their families . . . I want to […]

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Happy Halloween to All Who Help Nonprofits

As I said yesterday, I view Halloween as a time for light-hearted fun. All I want to do today is take a moment to wish everyone a “Fun and entertaining Halloween.” A special salute and well wishes to: – the folks who work at nonprofits …  – the folks who support them through donations … – […]

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