Merry Christmas to All, And to All a Good Season

A good season of fundraising that is.  Super short post today because the Christmas holiday is upon us. My best to all the dedicated fundraising professionals working for nonprofits – both charities and membership associations.  And my best to all my fellow nonprofit consultants. Yes, fundraising is extremely important.  So is time with your family.  […]

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Holiday Mobile Giving News

In less than two weeks from now as we ring in the New Year, it will be interesting to read about the results of a few holiday mobile giving campaigns that are underway. The Salvation Army is testing a mobile channel in its Red Kettle Christmas campaign this year.  They’re adding a Mobile Bell Ringer […]

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“Auld Lang Syne” guides nonprofits in 2011

Should old fund – raising be forgot and never brought to mind?  Should old fund – raising be forgot and days of long, long ago? For the sake of last year, my dear, for the sake of last year, We’ll take a new course for 2-thousand eleven, For auld lang syne. Not easy to fit […]

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Making a List … Checking it Twice …

Gonna’ find out who’s ready or not; year-end fundraising has already come to town! [Note: The headline and first paragraph are based on the lyrics from the Christmas carol, “Santa Claus is Coming to Town.”  Bit of holiday humor.] How is your year-end fundraising coming along?  Are you following Santa’s example by using a list […]

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What to say to donors who dislike premiums

Earlier this fall I wrote a guest blog post for a colleague and friend, Blase Ciabaton, “Give a ‘lift’ to your nonprofit direct mail program” on his blog, The Direct Mail Man.  Blase received a question from one of his readers last week on the post I wrote for him: “How do you recommend replying […]

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Who are your most loyal supporters?

How do you identify your most loyal supporters? Is it by . . . – number of donations each year – number of years they’ve supported you – average gift size – life-time value – whether they donate AND volunteer their time – the variety of ways the engage with you (e.g., direct mail, email, […]

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Fundraising starts with marketing

I know many fundraisers dislike the word “marketing.”  Too bad because ALL of your messages are marketing in one form or another.  Even those that go for the “sale” (i.e., fundraising by “asking” for a donation). I believe it’s important for you to accept and understand this.  Specifically: How much revenue your raise for your […]

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Collection of 6 Diverse Fundraising Ideas

UPDATE: Dec 14, 2010 (Idea #7 at end of post) During this past week I’ve come across six examples of creative fundraising.  Perhaps a few may even fit the category of guerilla fundraising.  In any event these are six ideas worth sharing. Below you’ll find a link to each news story and a synopsis of the […]

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Donor Choices and Integrated Campaigns

Ever had to rake up the leaves in your yard?  If so, have you noticed how the task goes much faster with far less effort when you’re not working alone? This holds true for integrated fundraising, membership drives, and other marketing campaigns.  No one channel is as productive or effective as 2, 3, or more channels […]

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Give Thanks to One and All

Tomorrow is a major holiday here in the United States – Thanksgiving Day.  In fact, for many people this will be a 4 or 5 day holiday (some start today, others take off Thursday – Sunday).  Thanksgiving is a holiday founded on the very early days of our country as it was being settled by […]

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