For nonprofits and many other business sectors, direct mail is still the leading source of revenue . . . the best and biggest source of donations. Still, like anything it can benefit from an occasional shot in the arm.
Shake up your routine. Take a critical look at your direct mail program.
What haven’t you tested lately? What’s worth testing again? How fresh is your message? When did you last have someone critique your copy?
I wrote a guest blog post for Blase Ciabaton, The Direct Mail Man, Give a “Lift” to Your Nonprofit Direct Mail Program.
There I share a collection of tips to revitalize your nonprofit direct mail campaign:
– making your copy memorable
– using double postcards and why
– testing guidelines and parameters
– using multiple control packages
Read the details and all the tips in my post on Ciabaton’s blog if you want to boost response from your nonprofit direct mail appeals.
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