If you’re among the majority of nonprofits with a communications staff (i.e., marketing and fundraising), comprised of one or two, or maybe three or four people . . . then this post is especially relevant for you.

A few days ago I interviewed Kivi Leroux Miller, author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause.”   We talked about key topics covered in her book released in early June 2010.

And you can listen to our discussion on helping small nonprofits market their cause by clicking on the play link below.  You’ll get a few takeaways you can use right now, and learn more about what’s covered in her book.

This quote from Kivi summarizes the reason she wrote her book, and how small nonprofits benefit from it:

“No matter how little financial support you have, or how few staff people you have, you can still do really good communications and marketing for your cause.  You can go reach out and touch people with a good call to action to get them to support your work.  You can do this in a few hours per week.”

That ought to encourage you!  Hopefully it also motivates you to listen to our chat, and to make the small investment to buy Kivi’s book.

Kivi and I talk about . . .

donor cultivation
o how marketing fits in with building stronger loyalty and relationships with your donors
o the importance of an integrated multichannel marketing plan
setting priorities for an integrated plan and how to deal with a few of the challenges that come with it

Here’s my interview with Kivi Leroux Miller on marketing for small nonprofits.

[wpaudio url=”http://www.pkscribe.com/audio/kzapp_kivilm_06-24-10.mp3″ text=”Play – Karen Zapp Interviews Kivi Leroux Miller” dl=”1″]

{ 1 trackback }

Tweets that mention Interview Kivi Miller nonprofit marketing — Karen Zapp - Nonprofit Copywriter -- Topsy.com
June 29, 2010 at 10:30 am

{ 0 comments… add one now }

Leave a Comment