International Thank You Day – January 11

in Cultivation & Stewardship,Email

In 2011, have you thanked your donors, volunteers, advocates and members for their past support of your organization?  Send out a quick cultivation email TODAY.  January 11th is International Thank You Day and the perfect tie-in for a cultivation message.

Thank them for all they did in 2010.  Wish them a Happy New Year.  And let them know what you have planned for this year in 2011.

As you list all the accomplishments … phrase it so it’s clear your supporters made this possible.  Don’t say, “In 2010 Acme Charity did this and that.”

And as you look ahead for what you want to achieve in 2011 . . . as you highlight the work yet to be done . . . phrase it so your supporters feel needed and realize that this is what they (i.e., donors, advocates and members) can help make happen and why their support is still needed.

In other words, use donor-centric copy (member-centric) in your message.

I recommend you make this a pure cultivation email with “zero ask” for money.  If available, you might link to an online video or story that also highlights your plans for 2011 as a call-to-action in your email.  Start off the year right by expressing your gratitude to those who support your nonprofit organization.