For nonprofits and many other business sectors, direct mail is still the leading source of revenue . . . the best and biggest source of donations.  Still, like anything it can benefit from an occasional shot in the arm.

Shake up your routine.  Take a critical look at your direct mail program. 

What haven’t you tested lately?  What’s worth testing again?  How fresh is your message?  When did you last have someone critique your copy?

I wrote a guest blog post for Blase Ciabaton, The Direct Mail Man, Give a “Lift” to Your Nonprofit Direct Mail Program

There I share a collection of tips to revitalize your nonprofit direct mail campaign:

making your copy memorable

– using double postcards and why

testing guidelines and parameters

– using multiple control packages

Read the details and all the tips in my post on Ciabaton’s blog if you want to boost response from your nonprofit direct mail appeals.

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Fundraising Program Fundamentals = Silver Bullet — Karen Zapp - Nonprofit Copywriter
November 29, 2011 at 10:39 am

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