Most donors will give to same number of charities in 2010 – per a survey of American professionals

in Fundraising

Good news.  58% of respondents said they will give to the same number of charities again next year.  The research was based on a survey of over 5,000 adults and was conducted by the American Society of Association Executives. The respondent professionals included its own members as well as members of five other associations.

The most popular types of charities among those who said they made donations in the last 12 months were religious organizations (61 percent), social-service groups (50 percent), health organizations (43 percent), educational institutions (33 percent), and disaster-response groups (28 percent).  More details at

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