I’ve written about it before: The importance of exceeding your donors’ and members’ expectations; of giving them exceptional service … and an exceptional experience with your nonprofit.

Yesterday that’s what Jeff Brooks wrote about in his blog, Future Fundraising Now: How skimping on your donors can make you lose your shirt.

He reminded readers that cutting corners and skimping on what you do for supporters comes at a high price.

And it’s a price you often can’t easily or readily measure. But it’s there just the same.

In other words: They stop coming back.

Donors stop sending in gifts. They may even be saying negative things about your nonprofit behind your back.

Members stop renewing. Or maybe they don’t buy anymore books, webinars, or other products and services.

Bottom line is that your bottom line suffers. You raise less revenue.

Jeff Brooks also shared examples of how you might be skimping donors:

Slow as molasses to say thanks for the gift. You drizzle out the thank you letters several weeks later.

You bore them with vague statements of need and mind-numbing statistics. You don’t make the effort to share inspiring stories.

You don’t report back on what donors made possible; or else your newsletters and other comms are all about how great you are. (In the case of associations – you don’t talk about the progress their support as a member made possible in your industry.)

You don’t give them something specific and exciting to sink their teeth into. All appeals are for raising undesignated funds. You save all the good stuff for foundations and major donors.

Read his post. His point and how he illustrates it is “spot on.”

Don’t skimp. Be careful of the corners you cut. It drives away supporters and you raise less revenue.

His message reminds me of a cliché. What is it? Oh yes: Being penny wise and pound foolish.

Related posts:

Because you care and they need to know you care … valid 52 weeks of the year

Don’t encourage donors to choose another nonprofit over yours

What are they saying behind your back?