Marketing must grab people’s attention. And it must also be relevant. I can’t begin to tell you how many ads from Madison Avenue I’ve seen that grab my attention. However, they’re so bizarre or obscure I have no idea what they’re trying to tell me. And I can’t see any connection whatsoever to the product.
That is NOT your objective.
But here is a fun example of an attention-getting idea that does relate to the nonprofit charity being promoted. You’ll watch a fun video of a talented man building a house out of chocolate bars. He’s doing this to “raise awareness about housing needs and encourage others to volunteer to build.”
Watch him build a house out of candy – http://bit.ly/2LpcVH
