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Acquisition Letter: Guideposts Foundation


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Acquisition Letter - Guideposts Foundation

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CLIENT: Guideposts Foundation
PROJECT: Acquisition Letter
OBJECTIVE: Acquire new donors at a min gift value; premium package

This "test copy" acquisition letter proved successful for the Guideposts Foundation.

The letter opens with a story from a man whose life was turned around after reading a Guidepost magazine he just happened to find on a train.

The opening story is strong and served as a thread for the letter, including the P.S. More short testimonials were used to show the difference donations make to people that use specific Guidepost programs.

This was a premium package. It included address labels and very nice "fold and send" note cards that have proven successful in previous acquisition mailings.