PK Scribe Fundraising and Sales Copywriter
Portfolio  —  Nonprofit Sample

Acquisition Letter: National Audubon Society


Return to Main Website

Acquisition Letter - National Audubon Society

Return to Main Website

Call anytime and we’ll chat about your needs: 800-794-1609
I look forward to helping you prosper.

© Copyright 2006-2011     PK Scribe, LLC     All rights reserved

CLIENT: National Audubon Society
PROJECT: Acquisition Letter
OBJECTIVE: Acquire new donors at a minimum gift value

This "test" acquisition letter proved successful for the National Audubon Society.

The letter opens with an imaginary story which is referred back to through-out the letter . . . including on the reply device.

I infused more emotion and a different style while still maintaining the professional image of the Society. Emotion and human-based stories are critical to strong fundraising.

And the emotion does not always have to be heart-breaking or tear-jerking to capture the reader's heart and trigger their giving spirit.