Are social media results pure luck? Or strategic influence?

March 13, 2013

Influence donors. Engage members. Rally advocates. Nurture prospects. While social media isn’t the “end-all to beat-all,” it clearly has its place in your nonprofit marketing and fundraising strategy. The infographic below has five points as to why social media is a strong tool for influencing. And although the infographic is referring to people in general [...]

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Avoid Lapsed Donors

March 6, 2013

Hmmm. What does that headline mean? It means doing whatever you can to retain the donors you gain through acquisition marketing. It means doing whatever you can to prevent them from lapsing in the first place. HOW can you avoid lapsed donors – or at least minimize your attrition rate? Today I’m zeroing in on [...]

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A “Must Read” on Monthly Giving

February 27, 2013

I just finished a book that I consider a “must read” for everyone at a nonprofit working in fundraising, marketing or communications. It’s called, “Monthly Giving – The Sleeping Giant” by Erica Waasdorp. She has 30-ish years of direct response fundraising experience; including 10 years leading her own agency. WHY do I consider it a [...]

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56+ Tips for Nonprofits on Facebook

February 20, 2013

This is a collection of tips for nonprofits using Facebook including: • Build your email list using Facebook • Converting fans to donors and engaged supporters • Drive traffic to your website from Facebook • Maintaining your Facebook page • And for promoting your nonprofit Facebook page so you can have even more success with [...]

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Connect the Dots: Problem … Solution … Results

February 14, 2013

If nonprofits don’t “connect the dots” for their donors, members and prospects … then they are NOT writing good fundraising and marketing messages. Problem … Solution … Results Human brains are wired to solve problems. It’s a survival mechanism: Recognize danger fast and react to protect yourself. This also means that starting your appeal with [...]

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Cause Marketing and Nonprofit Infographics

February 7, 2013

I came across an infographic by the Bank of America and it gave me a few ideas on cause marketing to share with you today. As you look over the infographic below, you’ll see that it only talks about what the Bank of America is doing to help fight hunger in America. I have no [...]

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Six Principles of Great Nonprofit Content

January 31, 2013

Want to raise more funds for your nonprofit? Want to acquire more donors and members? Want to retain more donors or members? Great content is the key. Whether this content is on your website, in your direct mail letters, in emails, or in any other form of communication . . . it must satisfy basic [...]

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Example of a nonprofit winning with “content marketing”

January 23, 2013

And you thought content marketing was only for the “for profit” sector (i.e., business-to-business and business-to-consumer). Wrong. Today’s post is about a nonprofit using content marketing in a variety of ways to build its database and awareness of its cause … the Dana-Farber Cancer Institute. The Director of Editorial & Creative Services – Michael Buller [...]

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Nonprofit Trends for 2013 – Collection of Predictions

January 16, 2013

What is the outlook for the nonprofit sector in 2013 and beyond? What do you need to do in order to keep your mission thriving and your doors open? What changes will you need to make and adapt to? This and more are found in this collection of articles and blog posts: Membership and Non-profit [...]

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Your Funnel Leaks

January 2, 2013

Whether you view it this way or not doesn’t matter – you do have a sales or lead generation funnel for your nonprofit fundraising. My question to you is: When did you last examine your funnel for leaks? In other words, where and why are you losing prospects? • Is it because you used teaser [...]

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