Marketing for small nonprofits

June 29, 2010

If you’re among the majority of nonprofits with a communications staff (i.e., marketing and fundraising), comprised of one or two, or maybe three or four people . . . then this post is especially relevant for you.
A few days ago I interviewed Kivi Leroux Miller, author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good [...]

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Power of a well-told story

June 24, 2010

We’re all naturally curious.  It’s a human trait.  So when you start to tell a story you trigger that curiosity.  You impact the reader at a subconscious level.
This is one of the reasons a well-told story is so powerful.  We want to know how it turns out.  You have captured our attention with ease.
Capturing the [...]

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Lift notes boost response IF used correctly

June 22, 2010

You can boost response to your direct mail packages with a lift note.  But only if you use it correctly.  First let me share an example that wasn’t completely correct.
Last week I received a direct mail package from a membership association that I belong to.  For the curious among you, the package offer was to [...]

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Helping the Disabled “Fly High”…Salute to Veterans…Runway Joggers

June 17, 2010

I have three neat stories to share today … all examples of aviation and charities working together.
First, the nonprofit Able Flight has teamed with Purdue University’s Department of Aviation Technology.  The result is that this summer Heather Schultz and Chris Spaur will learn how to fly.
Why is this special?  Both of these young people have physical disabilities.  [...]

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Acme Charity does great work. Give us money.

June 15, 2010

What was your reaction when you read that headline?
Did you feel warm and fuzzy?  Did you grab your checkbook because you instantly saw how you could help make someone’s life better?  Did you feel happy, sad, sympathetic, angry, benevolent … or anything at all?
I doubt it.  Except maybe you felt offended by the brash approach.
Guess [...]

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Crime pays for this charity

June 14, 2010

Strange as it may seem, there is good news from a story about crime.
The charity, World Vision International will receive clothing with a retail value of $2.3 million.  It’s actually “counterfeit” clothing.  (Unique source of gift-in-kind donations; wouldn’t you say?)  That means the clothing had counterfeit trademarks of various famous brands.
But what does that matter? [...]

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Boost nonprofit multi-channel marketing with donor reviews

June 10, 2010

A Clickz blog post by Sam Decker, How to Make Customer Content Go Multichannel, has many points that apply equally to the nonprofit sector.
Decker points out how much consumers trust and rely on the opinion of other consumers when making buying decisions. And how few companies leverage that trusted consumer generated content (i.e., product reviews), [...]

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Mobile giving keeps getting easier

June 8, 2010

Updated … 6-9-10 (see below)
Today I share a quick synopsis of two mobile giving news articles.  Specifically these articles highlight how more and more tools and flexibility are becoming available to nonprofits of all sizes.  It’s getting easier for everyone to add mobile to their fundraising and marketing strategy.
1 – On May 20th, Click & [...]

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How to make nonprofit copy – and stories – come alive

June 3, 2010

Many charities and associations recognize that their copy has room for improvement.  It isn’t generating enough response or conversions.  Your writing – including how you’re telling your nonprofit story – isn’t captivating readers.
Stanislavsky to the rescue
 Try using the Stanislavsky Method.  Many actors and actresses have used his method for around 100 years.  How does this [...]

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Art and Science of Nonprofit Storytelling

June 1, 2010

Guest post by: Erica Waasdorp
Nonprofit storytelling is an art and a science.  It’s a journey and a challenge to create the story that evokes emotion and helps raise money . . .
“I’m sitting on the edge of my seat. What I’m about to hear is intriguing and shocking at the same time, but I just can’t [...]

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