CLIENT: Saint Elizabeth Community
PROJECT: Renewal Letter
OBJECTIVE: Get donors to support expansion of a program with a gift
This organization provides elder care in four different facilities in Rhode Island.
Saint Elizabeth wanted to expand its Health and Fitness programs. To do this it needed more funds and equipment. Family members of the residents and other supporters received this letter.
Letter began with simple, everyday examples of what most of us take for granted. Think how different your life would be if you couldn't do this. Many elderly would also like these abilities and they can be acquired.
- Listed examples of improvements to Martha's quality of life from the expanded program
- Gave several examples of what different gift amounts would purchase and how they help residents