CLIENT: Nittany Valley Symphony, State College, PA
PROJECT: Lapsed Donor letter
OBJECTIVE: Re-activate donors who hadn't made a gift for 2+ years
The offer was 2 tickets to the final concert of the season with a donation of $125 or more.
Classical music stirs many emotions in the hearts and minds of its fans. This is why in the 3rd, 4th and 5th paragraphs I wrote about what they'll hear and experience emotionally during the concert.
The copy has vivid details describing the music and doesn't merely list the titles of the compositions.
Body copy drove home the value of a regional symphony within the community. This included specific examples of how their gift helps the future of classical music.